Use casesProduct launches
Plan a product launch as one timeline:teaser, launch day, and follow-up.
A product launch is a week of coordinated posts. Shots plans it as a timeline, makes the visuals in every format, and holds everything for one review before it goes out.
Mon
Teaser
Tue
Launch day
Wed
Launch day
Thu
Follow-up
Fri
Follow-up
Timeline
Every plan has three phases,and each post knows which one it belongs to.
Each post also records the launch brief and plan versions it was written against.
phase 1Teaser
Build interest before the day. The plan picks channels and an angle that hint at what's coming.phase 2Launch day
The main event: the listing, the social posts, the changelog, and the release email, all on one day with one message.phase 3Follow-up
Keep it going with the angles the launch did not use: a capability, a before and after, an FAQ.
Product Hunt
Your Product Hunt listingfits the limits on the first draft.
You can't edit the listing once launch day starts. Shots drafts it inside Product Hunt's limits and cites the launch brief like every other post.
01
The listing
- Drafted from the approved launch brief and plan
- Hype words and your banned terms fail the copy checks
- Links limited to the product and its sources
Acme: invoices that send themselves
Set a schedule once and Acme sends the invoice every cycle. Monthly, quarterly, or yearly, with pause and resume.
Every channel
Limits for all 6 channels,checked before any post is saved.
The AI writes to these limits, and the same rules reject any post that runs over.
| Channel | Body with call to action | Formats |
|---|---|---|
| X | 280 chars | 16:9 · 1:1 · 4:5 · 9:16 |
| 3,000 chars | 16:9 · 1:1 · 4:5 · 9:16 | |
| Product Hunt | 260 chars | 16:9 · 1:1 · 4:5 · 9:16 |
| Changelog | 4,000 chars | 16:9 · 1:1 · 4:5 · 9:16 |
| 5,000 chars | 16:9 · 1:1 · 4:5 · 9:16 | |
| 2,200 chars | 16:9 · 1:1 · 4:5 · 9:16 |
Review
Review the whole launch weekin one sitting.
A launch has more than one person on it. Creators shape the posts, an approver signs off on the whole week, and a publisher schedules it.
02
Approve the whole launch at once
- X · TeaserREADY_FOR_REVIEW
- LinkedIn · TeaserREADY_FOR_REVIEW
- X · Launch dayREADY_FOR_REVIEW
- Product Hunt · Launch dayREADY_FOR_REVIEW
- every cycle sends itself.
+ every cycle bills on time, by itself.
Questions
Anything else? Talk to us.
Can I launch something that is not live yet?
Can I change the dates?
Does it post to Product Hunt for me?
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