Turn every releaseinto a launch.

1. New releaseAcme Billing

   Release title

   Recurring invoices

   Why it matters

   Bill repeat customers without rebuilding the invoice.

   Source links

   github.com/acme/billing/pull/452

   acme.com/changelog/recurring-invoices

   github · release.published201 · signature ok

   01

   Start from what you shipped

   Give the release a title, a reason it matters, and up to twenty source links: the pull request, the changelog, the docs. Or let a signed GitHub, GitLab, or custom webhook send every release on its own.

2. Launch briefv2 · draft

   Problem

   Finance teams rebuild the same invoice every month.S1

   What changed

   Invoices repeat on a schedule you set once.S2brief

   Open question

   How many beta teams used it? No source says.

   Answer

   02

   Check the launch brief

   Launch intelligence writes a launch brief with 11 sections, from problem and audience to proof and limitations. Every claim cites your release or a source. A claim with no source is removed and becomes a question for you.

3. Campaign planv1 · approved

   Teaser

   XLinkedIn

   Launch day

   XProduct HuntEmailChangelog

   Follow-up

   LinkedInInstagram

   A1 hero 16:9 · /invoices/recurring · desktop

   A2 feature shot 1:1 · schedule modal

   03

   Approve the plan first

   Each channel gets a role and a cadence, and each angle maps to a messaging pillar. Every visual names the screen to capture, the device, and the focus. The timeline runs teaser, launch day, then follow-up.

4. Asset boardBrand kit · Acme v3

   Invoices that send themselves

   Monthly

   Quarterly

   Monthly

   Yearly

   LegibleOn brandMatches brief

   04

   Get visuals from your real product

   The AI captures your product pages, frames them in the editor, and applies your brand kit. Each visual is checked for legibility, brand, and fit with the launch brief before it moves on.

5. X · Launch day241 / 280

   Stop rebuilding the same invoice every month. Recurring invoices are live in Acme: set the schedule once and every cycle sends itself.

   capabilities.0whatChanged.1

   Within limitNo hypeKnown links

   05

   Get posts that cite their claims

   Posts written for X, LinkedIn, Instagram, Product Hunt, your changelog, and email. Each post lists the claims from the launch brief it relies on. A post that runs long, uses hype words, or links somewhere unknown fails the copy checks and is rewritten.

6. Review6 posts

   • X · TeaserREADY_FOR_REVIEW
   • LinkedIn · TeaserREADY_FOR_REVIEW
   • X · Launch dayREADY_FOR_REVIEW
   • Product Hunt · Launch dayREADY_FOR_REVIEW

   - every cycle sends itself.

   + every cycle bills on time, by itself.

   Approve all 6Apply revision

   06

   Approve in one click, or ask for changes

   Approve all six posts at once, or pick three. Ask for a revision on a post, a visual, the plan, or a section of the launch brief. You get a diff that shows what else it would update. Nothing changes until you apply it, and each decision teaches the next launch your taste.

• 250+ backgrounds
• Export up to 5x
• Annotations and blur
• App Store screenshots
• Templates with your media
• Apache 2.0 licensed

Channel connections are set up with you during early access. Release emails go only to subscribers who consented, with one-click unsubscribe and exactly one delivery per address.

curl https://shots.playbookmedia.io/api/v1/releases \
  -H "x-api-key: $SCREENSHOT_STUDIO_API_KEY" \
  -H "Idempotency-Key: release-v2.4.0" \
  -H "Content-Type: application/json" \
  -d '{
    "title": "Recurring invoices",
    "benefitStatement": "Bill repeat customers without rebuilding the invoice.",
    "sourceUrls": [
      "https://github.com/acme/billing/pull/452",
      "https://acme.com/changelog/recurring-invoices"
    ]
  }'

201 Created
{
  "created": true,
  "release": { "id": "cm…", "status": "DRAFT", "title": "Recurring invoices" }
}

• API referenceEvery operation, live in Scalar.
• OpenAPI 3.1Generated from the same Zod contracts the routes run.
• Scoped keysFive scopes. A key can create releases but can't approve or publish.
• llms.txtMarkdown for AI tools. Supported pages answer Accept: text/markdown.

• SSO and SCIM

  SAML and OIDC single sign-on, plus SCIM user provisioning and deprovisioning.

• Six fixed roles

  Owner, admin, creator, approver, publisher, viewer. Least privilege by default.

• Append-only audit log

  The app can add and read audit rows but cannot edit or delete them. IPs are hashed.

• Audit log export

  Signed CloudEvents to your security log tool (SIEM), with presets for Splunk and Datadog.

• Retention and legal hold

  Ninety days by default. Longer retention and legal hold on Enterprise.

• Private storage

  Files are kept separate per workspace. Signed links expire in two minutes. Uploads can't be overwritten.

• Two-factor

  TOTP, required to connect social channels and to configure SSO.

• Workspace isolation

  Your login decides which workspace you see. IDs from another workspace return 404, and a test with two workspaces proves it.

• Self-hosting

  Docker images and a Helm chart in the open-source repository.

1. ShippedLaunch intelligenceRelease, cited launch brief, plan, visuals and posts, review and revise.
2. ShippedWorkspace and assetsSave visuals to the workspace, reopen them in the editor, and save again.
3. ShippedRelease intake APIREST, scoped keys, idempotency, and signed GitHub and GitLab webhooks.
4. ShippedScreenshots after every deployA successful production deploy on GitHub captures fresh screenshots of your product pages.
5. NextPaste a URL, get a week of postsA product profile to review in seconds, then a first week of posts in minutes.
6. PlannedMerged PR to suggested launchA pull request worth announcing becomes a suggested launch for you to review.
7. PlannedDemo videosShort, captioned demos rendered from captured product flows.
8. PlannedThe weekly planEvery Monday, one plan for the week that you approve in one step.
9. PlannedCopilot and AutopilotSuggestions first. Later, automatic publishing within approval rules you switch on.