Launch intelligence is in early access. Become a design partner

SolutionsFounders

You already wrote the release notes.Shots turns them into launch posts.

You build the product and answer support email, so the launch post waits for a free afternoon that never comes. Send Shots the release and review a draft instead.

Get startedRequest a demo
New releaseAcme Billing

Release title

Recurring invoices

Why it matters

Bill repeat customers without rebuilding the invoice.

Source links

github.com/acme/billing/pull/452

acme.com/changelog/recurring-invoices

github · release.published201 · signature ok
X · Launch day241 / 280
Stop rebuilding the same invoice every month. Recurring invoices are live in Acme: set the schedule once and every cycle sends itself.
capabilities.0whatChanged.1
Within limitNo hypeKnown links

Marketing when there is time

  • Ship on Tuesday, announce on Friday, if at all
  • Screenshots from whatever is on your laptop
  • One post, written at midnight, for one channel
  • Claims from memory

Marketing that ships with the code

  • Announce the day it ships
  • Real screens, framed with your brand
  • Posts for every channel, in your voice
  • Claims that cite the pull request

Built for one

Works for one personholding every role.

The workflow doesn't assume a marketing department. One person can hold every role, and the defaults are set up for that.

  • owner = creator + approver + publisher

    Approve your own work

    Self-approval is allowed by default. Add teammates later and split the roles when you need a second pair of eyes.
  • POST /api/v1/releases

    Launch from CI

    Send the release from the same pipeline that deploys it, with an idempotency key so a retried build creates one release.
  • Apache 2.0 · no watermark

    The editor comes with it

    The editor and image tools are included in every plan, with no watermark.

Your time

You make three decisions per launch.The AI drafts the rest.

Your judgment is the expensive part, so Shots asks for it in three places: answering open questions, approving the plan, and approving the posts.

01

Review a launch in minutes

Read six posts, fix the one that is off, and approve the rest in one click. Ask for a revision in plain words and apply it from a diff.
See a feature launch
Review6 posts
  • X · TeaserREADY_FOR_REVIEW
  • LinkedIn · TeaserREADY_FOR_REVIEW
  • X · Launch dayREADY_FOR_REVIEW
  • Product Hunt · Launch dayREADY_FOR_REVIEW

- every cycle sends itself.

+ every cycle bills on time, by itself.

Approve all 6Apply revision

Start on Pro with the editor, release intake, and the API. Launch intelligence is in early access for design partners. Pro includes 3,600 AI credits a month, and a launch uses about 430.

AI credits a month on Pro
3,600
AI credits a month on Pro
API writes a minute on Pro
300
API writes a minute on Pro
Pro, per month, or $169 billed annually
$199
Pro, per month, or $169 billed annually

Questions

Anything else? Talk to us.

I am not a marketer. Will the copy sound like me?
It learns from what you approve and what you send back. Your edits and notes become examples for the next launch.
Do I need a brand kit first?
No. Shots works without one. Add your colors and fonts when you want every visual on brand.
What does it cost?
Pro is $199 a month and covers the editor, release intake, and the API, with 3,600 AI credits. There is no free plan. Launch intelligence is in early access for design partners on any plan.

Related

Compare plans, apply for early access,or walk through a feature launch.

Create your Shots workspaceand send your next release.

Get startedRequest a demo